Compelling Tips From Semalt On How To Exclude IP Address From Your Google Analytics

Excluding your IP address from your Google Analytics is as important as strategizing for your campaign. To keep your data accurate and clean, consider installing Google Analytics on your website. After installing and updating GA on your website, remove your own IP address to avoid messing up with your potential visitors bounce rates. Internal traffic not only messes up with your visitors bounce rates but also affecting your reports adversely.

For the past three weeks, bot traffic and internal traffic generated from the office has been affecting many clients data. Referrer and ghost spams have also been contributing to internal traffic in a large way. Boosting your user engagement is very important when executing Search Engine Optimization. Exclude your IP address, known spiders and bots from your data to achieve a more realistic data.

Use the tips provided by Oliver King, the Customer Success Manager of Semalt, to filter spam, ghost referrer spam, and your address effectively.

Why You Need To Exclude Your Own IP Address From Your Google Analytics

Working on your own website contributes to internal traffic. The more you and your employees continue to click through the pages of your websites, the more the number of visitor increases. A client with staff should also exclude their IP addresses altogether. The importance of keeping your bounce rates low in your Search Engine Optimization campaign can not be well emphasized. Bounce rates play a major role towards your converting keyword rankings.

Bouncing rate is mostly measured by the number of customers who visits your website and then clicks back. Keeping your bounce rates assures you that those who visited your page managed to go through the other pages. Excluding your IP address from your site lowers the bounce rates, hence your converting keyword considered relevant by Google.

How To Exclude Your IP Address From Your GA

Excluding your IP address from your Google Analytics entails a procedural process. Follow this procedure to avoid messing up with your data.

1) Click the 'Next Reporting' option and search for your website.

2) On the right top corner, click on the 'Admin' button.

3) Check for your website data link and click to have a view.

4) Click on default filters that come with the Google Analytics.

5) Click on the 'New Filters'. At this stage, you can be able to exclude your IP address without encountering difficulties.

6) Check on the drop box displayed on your GA, and select 'Exclude'. Continue and select 'traffic from your IP address'.

7) Two methods are used to check for your IP address. You can retrieve the address from your computer command line by configuring your IP or typing an HTTP requesting your address.

After getting your IP address, go back to your Google Analytics page, and feed in your address into the gap boxes provided. Click save to filter and exclude your IP address from your website and your Google Analytics. Referrer spam, bots, and spiders have been such a nuisance to online businesses for the past few weeks. Keeping your bounce rates low and retrieving clean data for your campaign is very important.